What is Google Analytics and why is it so important?

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic from users to pages viewed and much more.

Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are in fact huge.

This is because for most companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics is a free tool that can help you track your digital marketing effectiveness.

That’s why over millions of websites around the world uses Google Analytics. If you are not using it, contact TMCG and we will assist you in setting it up.

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